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EAST AFRICA FOOD CRISIS
INTEGRATED CAMPAIGN
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The problem
The solution
The East Africa food crisis is one of the world's biggest unseen crises. When the media isn't reporting on it, how can we draw attention?
Highlight the real F-word - Famine. The work encouraged audiences to share the issue wildly and sparked collective outrage. This campaign broke new ground for Oxfam, featuring collaboration with newsreaders, prominent humanitarian leaders, and large-scale experiential engagement.
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